If you want to get ahead with your SEO efforts, you need to have a proper understanding of what your target audience is saying as well as their search intent. Using HARO users can connect with industry leaders from websites with high credibility. Here, you will find a goldmine of information and the best opportunity to land top-quality links as well as organic referral traffic. It is a trustworthy, safe and affordable way to build organic backlinks.
If you are looking to bolster your SEO efforts, you can take about 30 minutes to 1 hour every day to go through the daily requests’ emails found on HARO. Look for queries to answer that match your expertise such as inbound or casino marketing, SEO and much more. Note that, most of these responses may not be cited in a published piece but if it happens, you will get a link from an authoritative website.
Your brand will benefit in the following ways from this exercise.
• More citations (brand mentions)
• Greater awareness and visibility
• A valuable backlink (the top 2 ranking factors are links and content)
• More referral traffic from organic users on the other website linking to yours
• A chance to nurture an ongoing relationship with the website that cited you.
• New call-to-action
Digital Marketing Insights
You may be wondering how using HARO for your SEO efforts may align with your digital marketing needs. Well, you need to know that HARO is a platform for different types of brands. Therefore, you will have a lot of data to sift through. Some topics may be high profile compared to others. On the other hand, some niches have a larger following while others don’t get a lot of attention.
You may be wondering how HARO is the right platform for your PR and link-building needs. Well, from a recent HARO study, the following were identified.
• Only 33% of queries are published. It amounts to at least 3 out of every 10 accepted queries are published.
• The category with the highest number of queries is business & finance
• Biotech and high-tech categories rank the 4th and 6th categories respectively
• Queries that had a domain rating of 50 or higher (from 1-100) are more authoritative so a backlink originating from these sites is considered more valuable for SEO.
• 68% of all queries (1500) had a domain rating of 50 and above
• 89% of the published queries had a domain rating of 50 and above.
• Out of the 1500 queries, 69% received at least 1,000 organic visitors every month. Queries for websites with more than 1000 organic visitors every month are considered to be more authoritative and trustworthy.
• Out of the published queries, 87% of the websites received more than 1000 organic visitors each month.
• At least half of the published articles relied on a do-follow link (it’s a great SEO strategy).
In conclusion, HARO is great for your SEO efforts. Try it today for the best results.