Back to Blog
Member News

Why a Start Up Requires Local SEO?


If you have a company that you are just starting up, then you are going to want to ensure that you are using the best methods of SEO that you can. This includes local SEO, which can help you to bring in more customers that are in the community rather than just from online. If you have a brick and mortar shop, then local SEO is one of the ways that you can help to build your business with the help of the experts. Here are some of the main reasons why your start up needs to have local SEO services done.

Google Business Tools

The first thing that you should make sure that you are doing is claiming your business on all of the Google related tools. You want to make sure that you know that the tools are that you need to be claiming your listings on, including:

Google Business – 
This is where all of the pertinent information for your business would be listed and you want to make sure that everything is consistent. Make sure that you are checking all of the listings for your businesses and that the information is correct.

Google Maps – 
Also, ensure that your business is clearly marked on Google Maps. These days customers would just pull up the map application and look for a business that fits their needs that is close by. This is also a good way to give them directions to the location without problems.

Business listings – 
There are so many industry related business listings that you can add your information to since these are another source of information for potential customers.

These are just a few of the areas that you need to ensure that you are claiming due to the fact that Google is the top search engine. Not only that, but the maps and the listings are where people go to look for any services that they might need. If your business is listed, then they can find all of the necessary information easily.

Also, when you have local SEO services done you are going to be sure that you are going to be getting the best advertising and marketing done for your business. There are plenty of ways that you can go about this when it comes to bringing in some local clients, including:

• Posting in forums
• Creating backlinks
• Advertisements on Google
• Paid advertising on Facebook

You want to ensure that you are using all of the local SEO tools that are available to find the right target audience that is nearby. When you start to consider this you want to think about what types of marketing you are going to do, such as:

• Email
• Phone
• Text messaging
• Television and print based advertisements

These are just a few of the best ways that you can do the marketing for your business and that will help you with your local SEO related needs. Make sure that you are considering which option would be ideal for you so that you can start to prepare.

Social Media
Another place that people are going these days when they are looking for recommendations regarding which company to work with is social media. If you have a profile page on the various social media sites, then people who want to recommend you to their family and friends can easily tag you. This would allow the people who are looking for the services to contact you directly without having to worry about anything. This is also one of the best strategies that you can use when it comes to advertising and much more.

You should also make sure that you are asking your previous customers for reviews because these days new customers are looking for them. Don’t be afraid to ask them to give you a review if they were satisfied with the work and the services that you gave them. You should also make sure that if there are any negative reviews that are being posted that you are replying to them and following up with the solution that was given. Reviews and feedback are important, so make sure that you are thinking about how to get them and why you need them.

There is so much that a start up would need to think about when it comes to local SEO and why you need to have it done. Not only is this the best way to bring in more customers locally using Google based tools and even customer reviews. Go ahead and think about how you would get this started and if you are going to hire the best digital marketing company to do it for you and if so, which experts would you go for based on their work.


Funding for free business training

We work in partnership with you to develop a bespoke training programme relevant to your organisation’s needs, this programme is financed by…

  • 5th September 2019
  • First Friday Network

The Increasing Importance of Outsourced Call Centre Services for UK-based Businesses

Call centres are the backbone of a vast number of businesses. Providing excellent customer service is of the utmost importance when it comes to…