But, Will It Shred an Egg? – A Conversation with Charlotte Haye of Vivid Copy
In this week’s episode of Wired for Success, I had a brilliantly fun and insightful chat with Charlotte Haye, founder of Vivid Copy, a UK-based copywriter with a sharp wit and a real talent for helping brands sound more human.
Charlotte’s journey into copywriting wasn’t the usual agency path.
She started out working black tie events in her family’s catering business, but her love of storytelling and getting a message across clearly led her down the creative road of copywriting—helping businesses ditch the jargon and actually connect with their audience.
Now, she works with clients across Surrey, Hampshire, and Berkshire, crafting compelling web content and email copy that not only sounds like people—but gets results.
What We Covered in the Episode:
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Why tone of voice is one of your brand’s biggest assets
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The danger of sounding like everyone else online
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Why clarity beats cleverness every time
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How to inject more personality into your writing
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Charlotte’s process for writing web and email copy that converts
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And yes… the story behind the episode’s title: But, Will It Shred an Egg? (you’ll have to listen to get it)
When Charlotte’s not working on client content, you’ll probably find her writing horror or zombie novels for teen readers—because why not?
This was such a fun conversation packed with genuinely useful tips for any business owner or marketer who wants to improve their brand’s messaging and sound less like a brochure.
What’s Wired for Success All About?
Wired for Success is a weekly podcast where I, Jamie Morgan, sit down with entrepreneurs, creatives, and small business owners from across the UK to talk about the real stories behind running a business.
From scrappy start-ups to turning points, resilience, and reflections—it’s a place for honest conversations, actionable ideas, and inspiration for anyone building their own version of success.
Meet the Host – Jamie Morgan
I’m Jamie Morgan, founder of Help Me Grow Business Coaching, based in Eversley, Hampshire. I’ve spent the past 25 years starting, growing, and selling businesses—and now I help others do the same.
I also host First Friday Networking in Camberley, a monthly event for local business owners, start-ups, and freelancers to meet, collaborate, and grow. It's a great way to connect in real life—and the perfect place to have a chat if you’d like to appear on the podcast.
Connect with me on LinkedIn: Jamie Morgan
Connect with Charlotte Haye
You can find out more about Charlotte’s work at vivid-copy.co.uk
LinkedIn: Charlotte Haye
Instagram: Charlotte Haye
▶️ Watch the Episode Now
Here’s the full interview with Charlotte Haye—click below to watch on YouTube and don’t forget to like, comment, and subscribe if it hits home:
