1. Do your own research
Ensure that you thoroughly research the company and that you understand exactly what they do as well as the different types of tools and channels that are used. Each digital marketing company is different and they each have their own strategy, mission and clients. Once you figure out these things, you'll be much closer to becoming an employee at that company.
So, if you don't know where you should begin, be sure to check out the company's official website and read through their about page as well other pages that cover their product and services, case studies, affiliate sites, values etc.
2. Look up terminology
Take the time to look up the typical terminology used in the digital jobs industry. You will find that there are many acronyms that are used in this industry that are not widely taught at various schools, companies or universities. Once you know these phrases, then you can use them in your interview which may help you to stand out from the other candidates. Whenever you are preparing for an interview, you should read as many articles as you can on the company and professionals in the industry. You should also look at relevant YouTube videos and books that explain these acronyms.
3. Keep up to date
Make sure that you remain updated on digital marketing news. This is important since different marketing tools, technology and platforms change and evolve on a regular basis. You can easily keep up to date by following various social media accounts and blogs on various platforms such as Instagram, Facebook, Twitter, Google etc. Most information is shared on these platforms which would make it quite easy to remain up to date. Make sure to be polite and not get a social media ban - here's a good guide to avoding an instagram ban.
4. Ask a lot of questions
You shouldn't be fearful when it comes to asking questions, especially when you are new. It is important that you are curious and willing to learn. The digital marketing industry is a very fast moving space and you need to learn in the interview as well as when you are actually in the job.
If you want to learn more about what to expect in your interview, be sure to check various job sites such as Monster and Reed which will show the typical questions that are usually asked. You should also check out your university's career hub which should have this information.
5. Be you
Lastly, you should always strive to be yourself while doing the interview. This is very important because the interviewer will be looking for someone who would work well in the team and is a good fit with the company's vision. Also, you need to make sure that you like the company and it is the best choice for you.
